Initial SEO Audit and Analysis: Explaining the process of assessing a website's current SEO status, including site architecture, keyword usage, and content quality to identify areas for improvement.

Keyword Research: Discussing how the expert identifies high-value keywords relevant to the client’s business objectives and target audience to drive targeted traffic.

On-Page Optimization: Detailing strategies for optimizing website elements such as meta tags, headers, images, and URLs to improve search engine visibility and user experience.

Content Creation and Optimization: Highlighting the role of creating new SEO-friendly content or refining existing content to enhance relevancy and engagement with specific keywords in mind.

Technical SEO: Outlining services that address technical aspects like site speed optimization, mobile-friendliness, structured data implementation, and resolving crawl errors that impact search rankings.

Link Building Strategies: Explaining approaches for acquiring high-quality inbound links from reputable sources which help boost domain authority and search ranking positions.

Performance Monitoring and Reporting: Describing how an expert tracks the effectiveness of implemented strategies through tools like Google Analytics and provides clients with detailed reports on progress and performance metrics.

Ongoing SEO Consultation: Detailing how continuous guidance is offered by reviewing changes in search algorithms, updating tactics accordingly, and providing support for future SEO needs or questions.