With so much attention paid to New York City and its media markets, Los Angeles often gets overlooked when it comes to advertising. But don’t let that fool you: This city is home to some of the most successful advertising campaigns in history. From the iconic “I Am Legend” to the “Who Let the Dogs Out?” series, the creativity and ingenuity of Southern California advertising agencies has been unrivaled for decades. Here are some of the most successful ad campaigns that have come out of Los Angeles:
The brand behind this ad campaign is a business called Petco. The company released a TV commercial in 2013 that showed a dog owner putting his or her pet into a dog house only to come home and find the house inhabited by a pack of vicious canines.The commercial itself is an instant classic, and it was selected as one of the best ads of all time by the Online Marketing Institute. The ad campaign has proven so effective that it has spawned a whole series of books and online resources dedicated to teaching pet owners how to better care for their dogs.
This famous ad campaign was created by a production company called Crisler New York. The commercial is set in an apocalyptic environment where people are forced to live in walled communities and are constantly under attack from a mysterious creature.The advertisement then cuts to a child who is reading a book entitled “I Am Legend” (based on the novel of the same name by author Robert A. Heinlein).The child then asks the adult, “Who is that monster?”The adult replies, “I don’t know, but it’s making me sick.”The commercial was so successful that it was awarded a prestigious Clio award in 2007.
This ad campaign was created as part of the “I Remember Me” initiative by the Los Angeles Department of Water and Power. The campaign was designed to help the city’s residents understand how water conservation could help them save money and make their lives a lot easier in the process.The commercial features an African-American woman named Betsy who is watching her toddler daughter through a window as she uses a hose to water her plants. Betsy then tells her daughter, “Mami, water is life. We need it to grow. And we need it to shower.”The commercial then cuts to Betsy’s daughter, who is standing in a bathtub full of water. The commercial ends with the words “Now you know.” The ad campaign was so successful that it won the Outstanding Public Service Achievement Award at the 2004 Advertising Festival of New York City.
This commercial was created by the advertising agency BBDO to promote the city of Los Angeles. The ad shows people holding signs with various messages, such as “You’ve got messages,” “You’ve got weather,” “You’ve got crime,” “You’ve got traffic,” “You’ve got taxes,” “You’ve got pollution,” and “You’ve got smog.” The commercial ends with the words, “What do you have?”The commercial was so successful that it won the Grand Prix at the 2004 New York Festival. The advertisement was also selected as one of the best ads of all time by the Online Marketing Institute.
As you can see, Los Angeles has its share of successful ad campaigns. From “I Am Legend” to “You’ve Got Messages,” there are countless ads that have become classics. The city’s advertising agencies have proven time and time again that Southern California is a force to be reckoned with when it comes to advertising. So if you’re looking to make a big impact with your next ad campaign, you can’t go wrong by choosing Los Angeles.