The advertising industry is evolving and Los Angeles is no exception. With the rise of digital marketing and programmatic buying, companies are investing more in technology than ever before.At the same time, there has been an overall decrease in advertising spend in the last few years. This trend is due in part to the shift from traditional media outlets like print newspapers and radio to digital channels like social networks and online advertising. There has also been a shift from TV advertising to digital marketing.In response to this shift towards digital, the advertising industry in Los Angeles has seen a rise in startups that specialize in data-driven marketing. Data-driven marketing is a data-driven approach that focuses on acquiring and analyzing data to drive marketing efforts with the goal of improving customer acquisition and engagement. In this blog post, we will take a look at some of the biggest data-driven marketing companies in Los Angeles to get an idea of how the industry is evolving – whether you are an established company or just getting started as an entrepreneur.
Blue Kai is a digital marketing agency that specializes in lead generation, pay-per-click advertising, and retargeting. They help businesses increase their visibility online and drive leads from social media, search engines, and display networks. Blue Kai helps businesses create high-performing digital marketing campaigns at a fraction of the cost of other agencies using a proprietary technology called blueKai Smart Advertising Platform.Blue Kai is based in Los Angeles and has been around since 2004. They have worked with clients like Panera and Blue Cross Blue Shield.
Blue Corona is a data-driven marketing company that specializes in digital marketing, real estate, and lead generation. They use data and technology to create custom marketing solutions for their clients. Blue Corona also offers a lead generation service that helps businesses find new customers and generate leads. Blue Corona is headquartered in New York, but has offices in Los Angeles, San Francisco, and Chicago.
Boostability is a software company that specializes in real-time bidding and demand-side platform (DSP) services. This means that companies use their services to manage their advertising campaigns across multiple channels, including display, retargeting, video, and search. Boostability is headquartered in Los Angeles with offices in New York and London.Founded in 2013, Boostability has worked with brands like Starbucks, Microsoft, and Tiffany & Co.
Cortica is a data-driven marketing company that specializes in real estate, construction, and commercial real estate. They use data and technology to create customized marketing programs for their clients. Cortica also offers a lead generation service. They are headquartered in Los Angeles, but have an office in London.
Exo.ai is a virtual assistant that specializes in customer experience, artificial intelligence, and data science. They provide customer support, make recommendations, and offer customer assistance to customers. Exo.ai is headquartered in Los Angeles, but also has offices in New York City and San Francisco.
Gluive is a live video marketing platform that helps businesses create live video content, engage with their audiences, and generate leads. Gluive is headquartered in Los Angeles, but has offices in New York, Chicago, and London.
OneTeam is a data-driven marketing company that specializes in real estate, professional services, and commercial real estate. They use data and technology to create customized marketing programs for their clients. OneTeam also offers a lead generation service. They are headquartered in Los Angeles, but have an office in London.
Sumo.ai is a virtual assistant that specializes in customer experience, artificial intelligence, and data science. They provide customer support, make recommendations, and offer customer assistance to customers. Sumo.ai is headquartered in Los Angeles, but has an office in London.
The advertising industry in Los Angeles is evolving and there is a growing demand for data-driven marketing companies. This is largely due to the shift from traditional media to digital channels and the rise of the Internet. Data-driven marketing uses data and technology to drive marketing efforts and improve customer acquisition and engagement.As an entrepreneur in the advertising industry in Los Angeles, you have the opportunity to create your own path and become a leader in your field. By specializing in data-driven marketing, you can help businesses grow and succeed.